Em 1929, a Betty Crocker lançou seu programa de ‘box best’, que eram cupons impressos diretamente nas embalagens dos produtos que podiam ser trocados posteriormente por prêmios ou recompensas, estabelecendo a estrutura dos programas de fidelidade como os conhecemos hoje.
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Um programa de fidelidade é uma estratégia desenvolvida para recompensar clientes por compras recorrentes a Betday Casino Online uma marca ou empresa, onde são projetados para incentivar consumidores a realizar compras e acumular pontos, milhas ou outros tipos de benefícios que podem ser trocados por prêmios, descontos ou produtos gratuitos.
Ao participarem desses programas, os clientes se tornam membros de uma comunidade exclusiva e valorizada dentro da empresa.
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